Pure Mineral Foundation

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Our pure mineral foundation powders have...

  • No preservatives, dyes or bismuth oxychloride
  • Skin healing ingredients, perfect for sensitive or blemish prone skin
  • Amazing, natural looking coverage
  • Samples for just 99p
  • They really are a skin treatment and cosmetic all in one pot
  • If you prefer a liquid foundation you can create a anti ageing liquid foundation by mixing the powder foundation or concealer with our Forever Young serum.
  • We're cutting out as much plastic as possible so our products are now packaged in aluminium jars containing at least 8 grams of product with a compostable sifter. There is also the option to purchase your makeup in a biodegradable refill pouch.

Ingredients: Titanium Dioxide, Sericite Mica, Zinc Oxide, Silica Microspheres, Kaolin, Allantoin, Iron Oxides, Ultramarine, Chromium Green Oxide. Supplied in 30ml, jar with at least 8g of mineral powder.

Shade info:

Luminous - extremely fair skin, yellow tone

Oatmeal - very fair skin, peach tone

Nude - very fair skin, neutral warm tone

English Rose - very fair skin, pink, cool tone

Beige - very fair skin olive tone

Barley - fair skin, neutral tone

Sunshine - fair skin, warm peach tone

Honey - medium skin, warm tone

Hessian - medium skin, neutral tone

Bunny - medium skin, pink tone

Blush - medium skin, mediterranean tone

sand - medium skin warm olive tone

Tan - medium skin, cool olive

Kitten - medium skin, yellow tone

Cinnamon - dark, mediterranean tanned skin, warm tone

Nutmeg - dark skin, warm tone

Cookie - dark skin, cool tone



45 Reviews Hide Reviews Show Reviews

  • 5
    So impressed

    Posted by Kate Carter on 21st Apr 2024

    I’m 42 and I have what I would deem difficult skin. I have normal skin on cheeks (a bit oily at times) and reddish skin on my chin and around my nose (had it since I was a kid-it’s a leftover from having dermatitis). Around my nose gets incredibly dry and my chin is oily (quite spotty at times) he but also dry when makeup is put on. It’s also sensitive -like I said difficult. As a result, it’s hard to find makeup that firstly sits okay and then doesn’t aggravate it. This is great. I only brush on a bit and I do use the serum beforehand especially on my chin and around my nose but so far so good and no new spots!

  • 5
    A lovely mineral foundation

    Posted by ellie on 26th Feb 2024

    I love this mineral foundation powder and have been using it for the past two odd years, possibly longer now that I think about it. I dampen a wide kabuki Elf brush and glide a little of the powder on. It then creates a nice creamy-ish base on my skin, which helps to hide my rosacea. Once I've blended the powder into my skin, I use a finishing powder to set it.

  • 5
    Best match!

    Posted by Sarah W. on 10th Feb 2024

    The best match for my skin I’ve found, both in shade and formula. I’ve been using mineral makeup for many years, but Elemental Beauty ticks all the boxes. Incredible value for money with no plastic in sight, beautiful shades and wonderfully fine textures. This foundation is so kind to the skin and leaves it looking fresh, healthy and radiant. Foolproof application too. If it helps I find the shade Honey the best match for my skin, and I used to use shade Light in Bare Minerals.

  • 5
    Just perfect!

    Posted by Sarah W on 6th Feb 2024

    The best match for my skin that I’ve found, and the most flattering finish. I love how finely milled the powder is and how little I need for a soft, even and diffused finish. I don’t like a heavy make up so mineral make up has been my go-to for many years, and I’ve tried lots of different products and brands. Elemental Beauty ticks all the boxes for me; eco conscious, plastic free, natural, kind to skin, user friendly, amazing quality and performance, and excellent value for money. My absolute favourite and I use them exclusively.

  • 5
    Love this

    Posted by Vicki List on 9th Jul 2023

    Placed my first order in 2015 and never looked back and used it ever since, leaves my skin smooth and doesn’t look caked with make up either thank you

  • 4
    Fantastic, handy powder

    Posted by ellie on 30th May 2023

    This has been my favourite foundation mineral powder for over a year now. I like to take a damp baby-kabuki brush and swirl some minerals onto it, to then apply it on my skin as a calming foundation base for my sensitive rosacea-prone skin. My redness is instantly covered and I feel much more confident when out and about. Only minor critique: if you have combination skin like I do and sweat throughout the day, then re-application is likely necessary to reduce shine and banish visible redness.

  • 5
    Great coloue

    Posted by Rachael Brodie on 6th Jul 2022

    I am very pale and often find foundation too dark for me. This was perfect, pale enough without being ghost like. Great coverage. I like the new tins

  • 5
    Mineral Foundation

    Posted by Sue on 5th Mar 2022

    Lovely product. Light cover for daytime but can be layered up for a more made up look.

  • 5
    Love this foundation

    Posted by Rachael on 19th Dec 2021

    I have tried so many mineral foundations on the market, and was using another small brand, made in the UK which is a lot more expensive. I am a member of our local cooperative and we want to stock make-up. I was initially sent samples, bit loved this make-up so much that I re-ordered for myself and my sister. We will be placing an order for the shop in the New Year too!

  • 5
    Lovely foundation

    Posted by Anna on 26th Oct 2021

    Great foundation, easy to apply and gives very good coverage while looking very natural on. Highly recommended!

  • 5
    Beautiful & natural foundation

    Posted by Rachel on 18th Oct 2021

    This was recommended to me by a friend. It really feels light and gentle on my skin, and with the perfect amount of coverage. I have to say it's really beautiful make up.

  • 4
    Mineral foundation

    Posted by Faye Hargrave on 6th Aug 2021

    Light and quick to apply which I love as it saves me time in the morning. It doesnt clog your skin and gives enough coverage if you dont fancy applying a heavy liquid foundation. I have fair skin but found the the lightest shades far too pale. I was happy with 'Barley' which gave me just that bit more warmth without being too dark.

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